Just came across a viral video these days, of a guy jumping into a frozen pool.
I’m thinking, why not use this for marketing? If you’re a big company I would immediately snatch the marketing rights for this video and repack it into a commercial for TV or banners for offline promotions.
I mean, think about it, what does it really mean for a video to go viral? It’s just people loving it. That’s exactly the feeling which Coca-Cola wants to be associated with it’s brand.
Why don’t big companies follow the trends on which people are embarking? Probably the heads of marketing at Coca-Cola are just a bit too old or washed up to keep up with online trends?
What do you think?